TMC did not broadcast The Mysteries of Love this Sunday, August 24, 2025. By choosing to replace the series produced by Jean-Luc Azoulay, did the channel operate a winning strategy?
Fans of The Mysteries of Love were deprived of their series this Sunday, August 24, 2025. Indeed, TMC decided to cancel Jean-Luc Azoulay’s production. Due to the Women’s Rugby World Cup, the channel was forced to change its plans.
Indeed, TMC was showing the New Zealand/Spain match. On average, this match, broadcast between 6:30 p.m. and 8:22 p.m., attracted 321,000 fans, or 2.7% of the total audience. In detail, from 8 p.m., the time when The Mysteries of Love is broadcast, 380,000 people were watching the match, or 2.5% of the audience present, including 3.8% of women responsible for purchases under 50.
The Mysteries of Love removed, a winning choice for TMC?
Then, after the rugby match, TMC opted to focus on reruns of Palmashow with Very bad jokes until 9:01 p.m. On average, the program attracted 170,000 viewers, representing a 1.1% market share among those aged four and over. Among the commercial target audience, Palmashow attracted 1.3% of female purchasing managers under 50.
Furthermore, last week, on Sunday, August 17, 2025, the second episode of season 37 of The Mysteries of Love captivated 291,000 viewers, or 2% of the overall audience, between 8:01 p.m. and 9:02 p.m. The series allowed TMC to rank second among TNT channels for the overall audience, behind La petite histoire de France on W9.
The Mysteries of Love: Hélène Rollès returns next week
This Sunday, August 24, 2025, on the usual slot of The Mysteries of Love, the end of the rugby match and Very bad jokes from Palmashow allowed TMC to also rank second TNT channel among the overall audience. The channel is once again overtaken by The Little History of France on W9.
Thus, the replacement of The Mysteries of Love did not have any major consequences in terms of audience for TMC. But fans can rest assured, the series will make its big comeback next week, on Sunday, August 31, 2025 at 8 p.m. with the third episode of season 37, where viewers will see some footage of Hélène’s (Hélène Rollès) concert in Lille.
The Mysteries of Love can be found every Sunday from 8 p.m. on TMC.
